Customer success story
 - MeinFahrrad - Mobile App as a Service_

The Bonn-based company CyBike GmbH has developed a white label app approach as Software as a Service (SaaS) for the bike & e-bike market. Business customers can have a customer-specific mobile app for Android and iOS created according to a modular principle, which offers numerous functions related to bicycles. Existing customer applications or new, additional functions can be added at any time.

CyBike not only offers this app approach to customers in the bicycle industry, but also uses it itself as the basis for its own implementation of its "CyLock" app. "CyLock" is the self-developed anti-theft module, which as an innovative alarming and tracking module uses the latest mobile radio technology for energy-saving communication (NarrowBand IoT) as well as GPS for locating. CyLock is offered in different versions: for self-assembly or direct installation at the bicycle manufacturer.

• Application development in the context of the Internet of Things (IoT)
• Software as a Service (SaaS): development, operation and maintenance at low cost from a single source
• Innovative approach with white label app – also adaptable to products other than bicycles

Starting Point

As part of the expansion of its digital transformation strategy, a large insurance company planned to offer its insurance customers in Germany advantageous partner services via its own bicycle app. This useful app additionally offers the insurer a direct channel to its customers. This can be used to expand the range of services and strengthen customer loyalty. This would actually require the development of a stand-alone bike app with corresponding functionalities.

Instead, CyBike offered itself as a perfect partner with its white label app solution. Based on this white label solution, it was possible to implement a customer-specific branded app with numerous bicycle-specific functionalities easily, cost-effectively and quickly.